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Structure: The Secret to Scaling

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Here’s What You’ll Learn

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Identify the #1 Missing Piece

Discover the often-ignored factor holding back most chiropractic practices from achieving their true potential.

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Proven Scaling Strategies

Learn the exact steps Dr. Josiah used to more than double his revenue in just 12 months.

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Billion-Dollar Insights

Understand what the world’s most successful businesses do to thrive—and how to apply these principles to your practice.

Have a look at our masterclass summary

The Secret to Scaling Your Healthcare Practice

Struggling to scale your healthcare practice? Discover the secret to scaling. Many providers get stuck because they lack the financial clarity and operational structure needed for sustainable growth. In this masterclass, Dr. Josiah Fitzsimmons and Adam Rundle from Lucro reveal the secret to scaling—a proven framework that transforms your clinic from a job into a thriving, scalable business. Learn how to create the right financial foundation, implement key business rhythms, and free yourself from daily operations so you can focus on what truly matters—growth.

Why Most Chiropractors Struggle to Scale

  • Chiropractic school doesn’t teach business scaling – Without business training, many clinics hit a growth ceiling.
  • Most clinics operate as jobs, not businesses – Scaling requires systems, not just hard work.
  • Lack of financial clarity & structure stalls growth – Without clear numbers, making strategic decisions is impossible.

The Power of Structure

  • Financial foundation = The “concrete” of your businessLucro helps build this for long-term stability.
  • Operational structure = The “framework” for growth – Defined roles and systems drive scalability.
  • Delegation & accountability prevent bottlenecksEmpowering your team unlocks efficiency.

Key Business Rhythms for Scaling Your Business

  • Daily Standups – Quick 10-minute huddles to align your team.
  • Weekly Team Meetings – 60–90 minutes to review KPIs, solve problems, and train.
  • Quarterly Reviews – Adjust strategy and ensure accountability.
  • Annual Planning – Define your top business priorities for the year.

How to Free Yourself from Daily Operations

  • Categorize your tasks into 4 quadrants – Identify what only you should handle.
  • Delegate anything outside your genius zone – Focus on high-impact work.
  • Implement systems, SOPs, and performance reviews – Create a self-sustaining business.

Unlock the secret to scaling and transform your practice into a thriving, profitable business!

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